Product Vision
Mapping the energy of the world
Energy Atlas is the global, crowdsourced atlas of how places feel — a tool for anyone who believes that location shapes consciousness.
Mission
To help every person on Earth find, share, and return to the places that move them — and to build the first living dataset of human energetic experience.
10-year vision
- 100M+ energy markers across every continent, including remote sacred sites.
- An AI 'energy guide' that recommends destinations based on your emotional state, biorhythms, and life chapter.
- Partnerships with retreat centers, national parks, and indigenous custodians to ethically surface sacred geography.
- A research-grade dataset enabling academic studies on place attachment, eco-psychology, and well-being.
Core user personas
Persona 1
Maya, 29 — Conscious Traveler
San Francisco · Yoga teacher
Goal: Plan trips around healing and creative inspiration.
Pain: Generic travel apps don't surface energetic context.
Trigger: "Where should I go to reset after a breakup?"
Persona 2
Daniel, 34 — Digital Nomad Creator
Lisbon · Indie founder
Goal: Find cafes & cities that unlock deep work and creativity.
Pain: Wastes weeks scouting locations with the wrong vibe.
Trigger: "I need to ship — where will I focus best?"
Persona 3
Sienna, 41 — Spiritual Seeker
Sedona · Energy worker
Goal: Document and share sacred sites she leads retreats to.
Pain: No professional tool for capturing place-based wisdom.
Trigger: "I want to give my students an energetic itinerary."
Persona 4
Theo, 23 — Curious Explorer
Brooklyn · Student
Goal: Find hidden gems and weekend adventures.
Pain: TikTok recs are oversaturated; wants something authentic.
Trigger: "Show me a magical spot within 50 miles."
Brand pillars
Sacred
Reverent toward places and traditions.
Premium
Cinematic, calm, ad-free experience.
Embodied
Rewards real presence over scrolling.
Cosmic
Constellation visuals; nightsky palette.